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  • “Thanks to Data HQ our new data capability gives us 20:20 vision” (Operations Director, Office Services provider)
  • “A reliable picture of the past helps to give us a clear vision of the future” (Direct Marketing Manager, High Street Retailer)
  • “The knowledge of existing customers is always the best source of winning new business in the future”. (Tim Holt, MD)
  • “We knew all the information was there; we just didn’t know what it was saying to us!” (Marketing Manager, PSO).

Data Planning and Roadmap

Consultancy and Planning

Our team of consultants works with a range of clients every day to help them develop their strategy, identify more prospects, win more customers, increase customer loyalty and maximise their profitability.

Working closely with clients we set out to develop a roadmap for solving their business problems, offering advice, assistance, and our experience every step of the way. Using the resources of our data planning team Data HQ will work with you to plan, test, execute, evaluate and optimise your campaign.

Specifically, we'll:

  • Help specify the target audience
  • Research the available data sources and assess them for you
  • Consider all possible data enhancement opportunities
  • Help you optimise data quality
  • Show you how to assemble data sets and design a testing matrix
  • Advise you on measurement and tracking, including quality of customer service and enquiry handling.
  • We assess the results with you, bringing to bear the full knowledge and experience of our team, and we'll help you identify further opportunities and improvements.

Complete Form below to Enquire about this Service or call us on: 01277 355015

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