B2B Data Modelling
Modelling is a vital tool for strategic planning and forecasting; enabling us to predict what is likely to happen by studying what has happened in the past.
In partnership with leading research organisations and Equifax PLC Data HQ has created "Pegasus", a modelling process that is second to none in the business to business marketing industry.
Pegasus is based on many years' experience with a range of leading companies and organisations. It allows us to accurately predict the propensity for UK companies to use a wide range of products and services.
Pegasus can be used for:
Market segmentation:
- Analysing market segments
- Identifying clusters and hot spots
- Targeting key market segments and individual prime prospects
- Assessing and quantifying the potential of different groups
- Producing lists of qualified prospects
Business planning:
- Network planning: coverage & capacity
- Identifying areas of high revenue potential
- Prioritising network rollout
- Quantifying the potential offered by new and existing products
- Market entry and roll out strategies
- Campaign planning
- Database Enhancement (utilising the Data HQ Knowledgebase)
Where the opportunity presents itself, when there is business intelligence that is critical to an operation, in terms of targeting or reporting on commercial opportunities and hotspots, Data HQ invests into researching further intelligence on existing customers or new customers via our call centre operations in Shoreditch central London.
With many different sources that we call upon, we have evolved our system of enhancing data via various transactional and behavioural channels into the Data HQ Knowledgebase. This is our own bespoke business intelligence universe, which features up-to-date records supplied by the government, business intelligence data owners, financial credit assessment organisations, public records, our own bespoke research (by industry sector), market research suppliers and business list specialists.
The Data HQ Knowledgebase combines over 35 business intelligence sources providing hundreds of variables on over 2 million business customers resulting in one of the most comprehensive business intelligence sources in the UK today.
EXPLORE FURTHER
