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  • “Thanks to Data HQ our new data capability gives us 20:20 vision” (Operations Director, Office Services provider)
  • “A reliable picture of the past helps to give us a clear vision of the future” (Direct Marketing Manager, High Street Retailer)
  • “The knowledge of existing customers is always the best source of winning new business in the future”. (Tim Holt, MD)
  • “We knew all the information was there; we just didn’t know what it was saying to us!” (Marketing Manager, PSO).

Database Cleaning

Keeping it clean

We place a great emphasis on the benefits of data quality and cleanliness.  As a business, having the ability to process and cleanse your records against a wide range of consumer and B2B suppression files, means that you are able to maximise the efficiencies of your direct marketing campaigns.

Scale and Complexity

Having large volumes of customers, products and information channels to manage, it is easy to lose control of maintaining high quality data on your customers.  Data HQ's abilities and experience in this area enable us to pull in the different channels of your data, cleanse them, add to them and put them straight back into your systems, allowing you to have precise information on your customer base at your fingertips.

Range of Services 

Data HQ can process your records against a range of consumer suppression and mortality files, removing details of deceased individuals and home-movers to maximise the efficiency of your Direct Marketing. Ensure your campaigns hit their targets without alienating customers and prospects.

Our data processing services include the following: 

  • De-duplication Across Multiple Files From Multiple Sources
  • Name and Address Processing
  • Merge-Purge
  • Data Coding
  • File Conversions
  • Mailsorting
  • Re-formatting of Data
  • Case Normalisation
  • File Screening Against FPS, TPS, MPS and CTPS
  • Screening Against B2B and Consumer Proprietary Gone-Away Files
Complete Form below to Enquire about this Service or call us on: 01277 355015

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