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  • “Thanks to Data HQ our new data capability gives us 20:20 vision” (Operations Director, Office Services provider)
  • “A reliable picture of the past helps to give us a clear vision of the future” (Direct Marketing Manager, High Street Retailer)
  • “The knowledge of existing customers is always the best source of winning new business in the future”. (Tim Holt, MD)
  • “We knew all the information was there; we just didn’t know what it was saying to us!” (Marketing Manager, PSO).

Faststats Database Management

FastStats: Information Access

FastStats provides access to the information in your business, enabling you to understand your customers better. By revealing your data from wherever it is held, FastStats allows your business to analyse your past, current and prospective customers. This direct connection to your business data enables your staff to take more precise, repeatable and measurable marketing actions. FastStats helps your business achieve better targeted, easier to measure and more cost effective marketing.

FastStats: Information Accelerated

FastStats provides fast, visual and truly easy to use access to information for marketers. You can use FastStats whenever you wish to interactively analyse customer characteristics and transactions. FastStats directly supports the marketing fundamentals in your business: recruiting profitable customers, cross selling new products or services and reducing customer attrition. FastStats improves both the efficiency and the effectiveness of your marketing activity.

FastStats: Information Application

FastStats is proven in hundreds of installations with thousands of users worldwide. FastStats solutions span from laptops to fault resilient multi-server solutions. The IT professionals in your business will appreciate how FastStats works. The marketing professionals in your business will appreciate what FastStats does. FastStats helps IT solutions work for better marketing in your business.

FastStats makes Business Information more accessible for Marketing

Delivering Information is easy using FastStats. By pulling disparate data together into a single customer-centric view, FastStats enables a wide audience to see the information available to your business. Users can connect from anywhere at anytime using a web browser, or access a secure local copy of the data. The FastStats architecture is easy for IT to manage and provides the accessibility marketing staff need.

Professional, Accountable Marketing is easy using FastStats

The response speed of every FastStats function allows your staff to achieve more insight in the time available. This insight allows you to create segments for your customers, ensuring they receive consistent and appropriate personalised marketing communications every time. Measuring Results is easy using FastStats. Powerful Tabular, Recency Frequency Value and Venn diagram analysis of transactional data enables FastStats users to identify the uplift from marketing activity. FastStats also provides aggregated results and powerful data representations as easy to understand information for analysing and reporting response.

Finding Best Fit Prospects is easy using FastStats

The unique and patented profiling, modelling and scoring mechanisms allow any set of data to be compared with any other. Using sophisticated statistical techniques presented in an easy to interpret manner, FastStats can differentiate between arbitrary results and those that truly characterise your data. These identifiable characteristics can be used to score other records on the database to prioritise your marketing.

Running Multiple Campaigns is easy using FastStats

Campaign Planning using hundreds or thousands of combinations of targeting rules, priorities, creative treatments, delivery channels and budget constraints is straightforward in FastStats. Marketing staff can plan and operate customer acquisition and cross selling campaigns ensuring that no duplicated or inappropriate offers are delivered. FastStats is a practical solution for real world direct marketing problems.

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