Mailing List CleansingBusiness data can decay at over 40% per annum and Consumer data can decay at 30% per annum so it is vital to keep your data clean and up to date. You can take advantage of our FREE Data Quality Audit the Audit report will tell you exactly what enhancements are possible and if consumers or companies are no longer at that address - this could save you thousands of pounds in wastage whilst also improving response rates and your return on your investment. What is list cleansing?Put simply, database cleaning is a way of cleaning and upgrading the quality of your database or mailing list to make it ready for marketing activities or customer insight analysis. List cleansing is a specialist area and there are different techniques depending on the type of customers you are targeting. Data HQ have created two simple Fact Sheets which explain the issues and the techniques available:
If you are not sure whether your lists are up to date just consult the Data HQ 10-point Quality Checklist which can be found here: Fact Sheet Data Quality Audit (right click and 'save as')
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