News

Data HQ extends partnership with Dun & Bradstreet

November 2009

Data HQ is pleased to announce its continued partnership with Dun and Bradstreet. The D&B business file has long been recognised as a market leading source of reliable and in depth business information and is recognised for its accuracy and depth of financial information. Managing Director of Data HQ Tim Holt said "we have worked with many different business databases over the last nine years and the Dun and Bradstreet database has always been an excellent source of quality information".

Strong growth in Q3 and Q4

December 2009

As business has steadily grown this year confidence is high in the business and as a result three new members of staff recently joining the customer service team. Dave Battson Production Manager said we strive to maintain our very high standards of customer service and are delighted to welcome the three new team members.

Sales and Margins for the last two quarters of 2009 are significantly up on the first half of the year, Business Services have led the way with an increase of 240%, however, it is noticeable that Publishing and the Construction Sector remain in the doldrums where investment in direct marketing is down 50% compared with a year ago. Tim Holt Managing Director of Data HQ said we have seen demand for our e-mail marketing services go through the roof in the last 6-months as clients choose the low cost option over postal campaigns. Data HQ manages almost 600,000 e-mail addresses of Senior Managers and Directors of small and large businesses.

Magnet Kitchens appoints Data HQ Ltd for database management task

April 2008

Magnet Kitchens is one the UK's largest supplier of Kitchens to the trade with over 200 trade and retail outlets has chosen Data HQ to manage it's Consumer and Trade customer databases. The agreement over a three period will include customer insight projects and data planning strategies. Tim Holt Managing Director of Data HQ Ltd said: We are delighted to be working with Magnet on helping then achieve optimum value from their direct marketing activities; Magnets database contains purchasing history going back many years and is rich in data that will be mined to empower the marketing team with deep customer insights and purchasing behaviour.

Data HQ agrees partnership with Dun & Bradstreet

November 2008

Data HQ has agreed with Dun and Bradstreet to licence their full B2B universe database including 300,000 B2B e-mail addresses. The Dun and Bradstreet name has been synonymous with high quality business information for more than two decades. Data HQ are delighted to announce that by Christmas 2008 the D&B file will be built into their B2B Knowledge base of 3Million active UK companies. The Data HQ B2B Knowledgebase is now one of the largest aggregated databases available; the database has been built from data supplied under licence from Experian, Equifax, D&B, Market Monitor/ICC and Oscar Research along with the Data HQ Corporate Contacts telephone researched database.

Credit Crunch? Data HQ bucks the trend

November 2008

With a backdrop of deep recession Data HQ are bucking the trend and have increased their sales and profitability. During the first three quarters of 2008 Data HQ are pleased to say that demand for their database marketing services has increased against the same period last year.

Tim Holt Managing Director of Data HQ commented: Last year we had the strongest sales and profitability since the company was founded in 2000, I am pleased to say that sales for the same period this year are up 10%. I put this down to two reasons; in simple terms our products and services are all about getting the best value from your marketing budget, our customers have commented they are spending less on traditional forms of advertising such as press, radio and TV and shifting their budgets to more highly targeted direct communications such as telephone, e-mail, direct mail and web optimisation, all of these are Data HQ's core services, added to this, the company has made smart investments over the last 12-months in securing high quality data licence agreements and further developing our technology platforms, this means the quality of our data has got better and our ability to meet demand has increased.

Data HQ appointed as Experian National Canvasse reseller

April 08

Data HQ are pleased to announce a major licensing agreement with Experian Integrated Marketing for the UK National Canvasse database. National Canvasse is Experian's Electoral Register replacement product. Containing circa 40 million individuals, it is made up from the edited electoral role (41%) and third party transactional data/lifestyle surveys and our partner data (59%). National Canvasse offers the most comprehensive coverage of the adult UK population, in the most accurate and up to date format.

Up to 600 segmentation variables are available at individual and household level, ranging from household composition, age and postcode classification through to financial characteristics, channel preference and socio-demographic variables.