News

Looking back to move forward.

• Ensure your data is targeted so that your conversation is relevant to your audience
• Work with a list that is of high quality (the more accurate the information you work with, the better the results)
• Combine your telesales with other forms of direct marketing - a multichannel approach can increase conversion rates significantly

Investing in the future.

Low Carbon KEEP collaboration

Data HQ are collaborating with Anglia Ruskin University to run a low carbon innovation project.

The Low Carbon KEEP programme is open to businesses based accross East Anglia employing 250 people or less. Funding is available to help qualifying busiensses reduce carbon emissions either internally, via resource efficiency actions, downstream via the customer base through product or process development or upstream through the supply chain. 

Being the first of its kind in the UK, Anglia Ruskin applied for, and secured an 18 month programme on behalf of Data HQ. 

Data HQ were keen to be part of the project from the outset having previously taken part in the Knowledge Transfer Partnership scheme, which saw the company take on a graduate for a 40 week project.

Data HQ's objectives for the Carbon KEEP project include:

• Reducing the companies carbon footprint
• Integrate a new e-business model
• Increase sales in a carbon neutral way

The Carbon KEEP presented Data HQ with an opportunity to access a local university and its resources. 

Data HQ is a local company who have been in business for over 10 years, and although committed to the local community and have adapted to a changing market landscape while remaining true to our principles. 

The European Regional Development fund (ERDF) is a seven year, €308bn programme of European Union member states. The ERDF programme for the East of England (Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk) supports low carbon economic growth until 2013. The ERDF has allocated approximately €95 million for use in the East of England.

Quality Management ISO 9001

Data HQ are happy to announce that we are now ISO9001 accreditited, after a BSI ISO audit. ISO is the internationally recognised standard for the quality management of business. It shows a commitment to quality, customers and a willingness to work towards improving efficiency.

We wanted our customers to know we are committed to ensuring our client experience is consistent and coherent. Procedures and conformances will be monitored regularly, in compliance with the standard. Going forward, we think this is a great addition to our portfolio as it establishes a benchmark that we have to reach and exceed year on year.

Final countdown.

We are pleased to announce that Data HQ are finalists in the Essex Business Excellence Awards. 
Under the category 'Innovation', Data HQ's Corporate Contacts impressed the judges as a new product to market.
The awards ceremony takes place on the 22nd September at Stock Brook Manor.

Data HQ are moving!

Having out grown our current premesis we are moving to new offices. As of 15th August our new address will be:

Our new phone number will be 01245 218100.

Click here for a map of where we are.

Articles

Mail v's Email

According to an Advertising Association report, spend on direct mail is up 12.7%. This represents a growth outstripping even TV. And, according to a report from the DMA, email was cited by 80% of SME's as a preferred method of receiving communication.

So when it comes to your next marketing campaign will you be looking at direct mail or email broadcasting?

We thought we’d do a comparison, using our own data - mail versus email.   We sent out a campaign to a selected audience, which included an incentive.

Using a list of 6,000 contacts, we split them into the following:

3,000 emails
5,000 postal

(2,000 crossover receiving both email and postcard)

The email was sent first, and a few days later the postal mailing followed.

The email campaign had an immediate response, with almost all the activity taking place within the first two days.  The email campaign had an open rate of over 11% and a click through rate of 1.3%. This resulted in an overall take up rate of 0.25%. The postcard response was a slow drip feed, and although spanned over a longer period, fared slightly better than the email with a take up rate of 0.7%, enticing over 35 people to use our services. The best results were those who had received both the postcard and email, proving that a good marketing mix is essential in any campaign.

Top 3 reasons to:

Mail
No restriction on text
It’s tangible, the recipient can pass it to others
It’s more personal

Email
It’s a low cost option
It’s immediate
It’s fully trackable

News

Corporate Contacts sparks game changer for Direct Marketing

Data HQ announces Corporate Contacts for business professionals - the online database of 100,000 top level named contacts at the biggest companies in the UK. Corporate Contacts improves data quality, accuracy, and differentiates with a guarantee.

Standard industry information degrades up to 30% over 12 months. Corporate Contacts is the new benchmark for direct mail marketing databases. It offers more accurate contacts, per department, per company.

“Corporate Contacts is different because the information is constantly refreshed. Accuracy is guaranteed with a Corporate Advantage 12 month subscription. An inaccurate record will be renewed and returned at no extra cost within 10 working days,” said Tim Holt, Managing Director of Data HQ. “No other company promises 100% accuracy guarantee. Customers want quality, accuracy, and a guarantee. Corporate Contacts delivers all three,” he added.

Do you want to go and see England v Switzerland?

To celebrate the launch of our Corporate Contacts service we are offering the first three Corporate Advantage subscribers a free corporate hospitality ticket to the England v Switzerland game on June 4th. The tickets are worth over £1,000 each.

One ticket has already gone, so sign up to Corporate Contacts, not only to access 100,000 contacts at the largest UK companies, but for a chance to watch England play at Wembley Stadium. 

Call us on 01245 291200 or go to http://shop.corporatecontacts.co.uk for more information.

Your order must be confirmed before the close of business April 28th. 

10-year anniversary at Data HQ

Data HQ, a leading supplier of B2B and B2C mailing lists, is celebrating  its 10^th anniversary by offering customers 10% off all orders placed before close of business on Monday 4th April. Furthermore, all customers who receive this discount will be entered into a prize draw for the chance of winning a luxury hamper.

Managing director Tim Holt, who set up Data HQ in 2001, explains why thetime is right to make this offer: “Despite a difficult market over the past few years, our customers have helped to ensure that we’re not only still here, but thriving.  We’ve always tried to provide a premium service at a fair price, which is why 85% of our customers keep coming back to us. So this is our way of saying ‘thank you’ for the past 10years... and for the next 10, too.”

Since it began in 2001, Data HQ has adapted to a changing market landscape while remaining committed to its principles. Its success in this arena has helped the company to invest heavily in leading-edge technology and to be in the position of currently recruiting.

Any business wishing to take advantage of this offer and be entered into the prize draw should call 01245 291200 and quote ‘anniversary’. 

Raising money for Comic Relief 

On the 18th March 2011, all Data HQ staff were involved in raising money for Red Nose Day. A total of over £180 was collected by staff, through paying for drinks, wearing casual clothes and generally emptying any change into the fund. A great effort was made by all staff to get as much money as possible for a great cause.

Data HQ extends partnership with Dun & Bradstreet

Data HQ is pleased to announce its continued partnership with Dun and Bradstreet. The D&B business file has long been recognised as a market leading source of reliable and in depth business information and is recognised for its accuracy and depth of financial information. Managing Director of Data HQ Tim Holt said "we have worked with many different business databases over the last nine years and the Dun and Bradstreet database has always been an excellent source of quality information".

Strong growth in Q3 and Q4

As business has steadily grown this year confidence is high in the business and as a result three new members of staff recently joining the customer service team. Dave Battson Production Manager said we strive to maintain our very high standards of customer service and are delighted to welcome the three new team members.

Sales and Margins for the last two quarters of 2009 are significantly up on the first half of the year, Business Services have led the way with an increase of 240%, however, it is noticeable that Publishing and the Construction Sector remain in the doldrums where investment in direct marketing is down 50% compared with a year ago. Tim Holt Managing Director of Data HQ said we have seen demand for our e-mail marketing services go through the roof in the last 6-months as clients choose the low cost option over postal campaigns. Data HQ manages almost 600,000 e-mail addresses of Senior Managers and Directors of small and large businesses.

Magnet Kitchens appoints Data HQ Ltd for database management task

Magnet Kitchens is one the UK's largest supplier of Kitchens to the trade with over 200 trade and retail outlets has chosen Data HQ to manage it's Consumer and Trade customer databases. The agreement over a three period will include customer insight projects and data planning strategies. Tim Holt Managing Director of Data HQ Ltd said: We are delighted to be working with Magnet on helping then achieve optimum value from their direct marketing activities; Magnets database contains purchasing history going back many years and is rich in data that will be mined to empower the marketing team with deep customer insights and purchasing behaviour.

Data HQ agrees partnership with Dun & Bradstreet

Data HQ has agreed with Dun and Bradstreet to licence their full B2B universe database including 300,000 B2B e-mail addresses. The Dun and Bradstreet name has been synonymous with high quality business information for more than two decades. Data HQ are delighted to announce that by Christmas 2008 the D&B file will be built into their B2B Knowledge base of 3Million active UK companies. The Data HQ B2B Knowledgebase is now one of the largest aggregated databases available; the database has been built from data supplied under licence from Experian, Equifax, D&B, Market Monitor/ICC and Oscar Research along with the Data HQ Corporate Contacts telephone researched database.

Credit Crunch? Data HQ bucks the trend

With a backdrop of deep recession Data HQ are bucking the trend and have increased their sales and profitability. During the first three quarters of 2008 Data HQ are pleased to say that demand for their database marketing services has increased against the same period last year.

Tim Holt Managing Director of Data HQ commented: Last year we had the strongest sales and profitability since the company was founded in 2000, I am pleased to say that sales for the same period this year are up 10%. I put this down to two reasons; in simple terms our products and services are all about getting the best value from your marketing budget, our customers have commented they are spending less on traditional forms of advertising such as press, radio and TV and shifting their budgets to more highly targeted direct communications such as telephone, e-mail, direct mail and web optimisation, all of these are Data HQ's core services, added to this, the company has made smart investments over the last 12-months in securing high quality data licence agreements and further developing our technology platforms, this means the quality of our data has got better and our ability to meet demand has increased.

Data HQ appointed as Experian National Canvasse reseller

Data HQ are pleased to announce a major licensing agreement with Experian Integrated Marketing for the UK National Canvasse database. National Canvasse is Experian's Electoral Register replacement product. Containing circa 40 million individuals, it is made up from the edited electoral role (41%) and third party transactional data/lifestyle surveys and our partner data (59%). National Canvasse offers the most comprehensive coverage of the adult UK population, in the most accurate and up to date format.

Up to 600 segmentation variables are available at individual and household level, ranging from household composition, age and postcode classification through to financial characteristics, channel preference and socio-demographic variables.