How to buy mailing lists

Whether you are buying business mailing lists, consumer mailing lists, or email lists there are a few basic guidelines to follow.

Our expert advisers can assist you with getting the best value for money but it is worth knowing these basic rules when purchasing mailing lists, business lists or email lists:

1. Establish how the mailing list was compiled
2. Confirm how often the list is updated
3. If it is consumer mailing lists try to select prospects that are already mail-order buyers
4. If you are buying data from more than one source make sure you can eliminate duplicates, or ask Data HQ to do it for you (click here for information on deduplication)
5. When buying business lists make sure you are getting job titles as well as names, addresses, telephone numbers and company website addresses if they're available.
6. Most important of all, be as accurate as you can in defining the list selection or 'target audience' as this factor often affects response rates more than any other. If you need any help with this see our Profiling techniques or ask one of our advisers about Customer Profiling.
7. Request a free data sample and judge for yourself

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For mailing lists, business mailing lists and opt-in email lists call us now on 01245 291200