Customer Satisfaction Surveys
We have been researching and tracking customer satisfaction and loyalty since 1993 in all types of market - from retail and consumer service brands, through to heavy engineering and capital equipment.
The customers may differ, but the fundamental principles do not - you have to identify what is important and therefore why customers choose you, you have to continuously measure how well you are performing on these factors, and you have to review and implement improvements based on the results.
We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.
When you conduct a customer satisfaction survey, what you ask the customers is important. How, when , and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.

