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  • “Thanks to Data HQ our new data capability gives us 20:20 vision” (Operations Director, Office Services provider)
  • “A reliable picture of the past helps to give us a clear vision of the future” (Direct Marketing Manager, High Street Retailer)
  • “The knowledge of existing customers is always the best source of winning new business in the future”. (Tim Holt, MD)
  • “We knew all the information was there; we just didn’t know what it was saying to us!” (Marketing Manager, PSO).

List Cleansing

Reaching the right people is critical to the success of any direct marketing campaign.
Starting with an accurate customer list is an essential part of the process. A poorly maintained database will lead to inaccurate targeting and a waste of your marketing resources. Our list cleansing service will help you get the most out of your customer and prospect databases.

We cleanse, verify and enhance the data by contacting organisations, ensuring all the relevant information is correct and up to date. This gives you a database in which you can confidently invest your direct marketing resources.

A clean list can increase the response to your marketing initiatives many times over. The average for data decay in the b2b sector, for example, is 30% a year. It means, therefore, that working from a list just over two years old can result in half the campaign time being spent on correcting details before the main objective can be tackled

Complete Form below to Enquire about this Service or call us on: 01277 355015

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